Advantage Barclaycard in the credit card 'promo' battle
There has been a flurry of activity in the UK credit card market with a number of providers vying for top spot in the best buy tables for balance transfer deals. In February, Barclaycard launched the UK's first 18 month zero per cent balance transfer offer, but today it took its march for the top spot to a new level, launching the first ever 20 month deal.
Barclaycard's launch is in response to moves this week by MBNA and Virgin Money, who both increased their promotional balance transfer deals to 18 months, taking them to the top of the best buy charts by virtue of lower balance transfer fees.
Analysis from moneysupermarket.com shows that the average promotional length for balance transfer deals on the top five credit cards is now a staggering 17.8 months. In March 2010 the average balance transfer length was 15.2 months. This difference equates to a saving in interest of approximately £90 on a £3,000 card balance.
Kevin Mountford, head of banking at moneysupermarket.com, said: "In February, we saw providers launch a number of attractive credit card deals which well and truly showed their appetite to lend has returned. However, Barclaycard has taken this competition to a new level with the launch of the UK's first 20 month BT card. I wouldn't be surprised to see other lenders react accordingly by launching similar deals, but with so many vying to go top of the best buy tables, we could see even longer deals emerge.
"This competition is welcome news for those consumers who are in a position to take advantage of this price war and consolidate any existing credit card balances on to cheaper deals. However, consumers need to be aware that most lenders are giving these deals to customers who have excellent or good credit histories. If you fall outside of this category then you may find your options are more limited. Before applying for a credit card, consumers need to check their credit profile and make sure there is no adverse information that would jeopardise their chances of being accepted.
"Despite these great offers, cardholders still need to make sure they use their cards wisely and aim to pay off the balance by the end of the promotional period. It is also worth looking at the small print at the balance transfer fees as these vary by provider."
For anyone looking to take advantage of these new offers, moneysupermarket.com has a personal credit profiling tool that helps people search and apply for the most suitable credit card based on their personal circumstances. The tool maps the consumer's credit file against the all the credit cards in the market for which they will most likely be accepted - without leaving a mark on their file.
Credit card competition good news for consumers | BankingMagazine.net
Monday, March 21, 2011, 11:05
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Add a commentCompetition is returning to the credit card market with the launch of record breaking new deals from lenders.
Barclaycard trumped the rest of the field with the launch of a new 20 month 0% balance transfer period, the longest ever offered in the UK.
The announcement was made hours after MBNA and Virgin Money announced they were upping their balance transfer period to 18 months, the length previously offered by Barclaycard.
Both companies went straight to the top of credit card “best buy” charts as they charge relatively small balance transfer fees.
Lenders appear to be shrugging off the cautious mentality that saw them scale back lending after the financial crisis. The average balance transfer deal on the top five cards now stands at 17.8 months, up from 15.2 months in March last year.
Consumers are being warned to check the small print on such deals to make sure they fully understand the costs involved. The Barclaycard offering charges a 3.2% balance transfer fee, up from 2.9% on what was charged on the previous deal, while the MBNA and Virgin deal charges 2.88%.
Borrowers should also make sure that understand what their interest rate will revert to at the end of the interest free period.
Kevin Mountford, head of banking at Moneysupermarket.com, said: “In February, we saw providers launch a number of attractive credit card deals which well and truly showed their appetite to lend has returned. However, Barclaycard has taken this competition to a new level with the launch of the UK’s first 20-month balance transfer card. I wouldn’t be surprised to see other lenders react accordingly by launching similar deals, but with so many vying to go top of the best buy tables, we could see even longer deals emerge.”
He went on to warn that although lenders appeared to be gaining confidence, the best deals are still only available to those with good or excellent credit scores.
“This competition is welcome news for those consumers who are in a position to take advantage of this price war and consolidate any existing credit card balances on to cheaper deals. However, consumers need to be aware that most lenders are giving these deals to customers who have excellent or good credit histories. If you fall outside of this category then you may find your options are more limited. Before applying for a credit card, consumers need to check their credit profile and make sure there is no adverse information that would jeopardise their chances of being accepted,” he said.
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